THE PINK PAGES

What does it really take to build a freelance PR career? From landing your first client to knowing your worth, here’s what three PR professionals want emerging publicists to know.

Graduation season often comes with one big question: “what’s next?” For many PR and communications students, the answer is not always immediate, and that uncertainty can feel overwhelming.

PR is changing, and AI is at the center of it. Generative Engine Optimization (GEO) helps your content get recognized, trusted, and cited by AI tools like ChatGPT and Google Gemini. Learn how the placements, quotes, and thought leadership you already do can now directly impact your brand’s visibility in the AI world.

Learn how to create influencer campaigns that build trust, engage audiences, and convert results. Focus on collaboration, consistency, and the right creator fit.