Wicked: For Good is a PR & Marketing case study analyzes the promotional strategy behind the film. It explores how storytelling, audience targeting, and brand partnerships were used to build anticipation and cultural impact.

Olandria Carthen Is the Face of MAC Cosmetics’ New Blush-Worthy Campaign with Painted By Esther is a PR and beauty marketing case study that analyzes the cultural conversation, creator recognition, and strategic brand positioning behind the campaign. 

Novig partnered with actress Sydney Sweeney for its “Just Sports” campaign to promote its sports prediction market. However, the campaign’s suggestive themes and heavy focus on Sweeney’s sex appeal quickly overshadowed the platform itself, sparking backlash over the sexualization of women in sports advertising.